Quality is the key to customers and thus to economic success

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    Article: Quality is the key to customers and thus to economic success

    DB must improve its quality, and that's why it has refined its strategy. Customer satisfaction is now a primary focus of DB 2020+ and DB's aim to become a profitable quality leader.

    We are relying on three aspects to improve quality: 

    Culture of quality: consistent focus on customers and operational excellenceDigital expertise: for innovative solutions in our core business and to generate new businessIncreasing performance: we are taking responsibility and increasing our output

    These aspects serve as the thread that connects our four new strategic Group programs.In addition to Zukunft Bahn, these programs include:

    • Fully automatic driving on rail
    • Autonomous driving on the road
    • New business models